Bayer

The good news: the UK’s leading fungicide for wheat is now approved for use in barley. The bad news: a sector cluttered with samey advertising and a competitor with a much bigger budget. How to stand out? By bucking conventions. This confident, distinctive campaign completely avoided predictable agricultural imagery and used imaginative media booking to grab growers’ attention.

There was even scope to create a social media campaign for farmers to name a bottle of gin. Luckily, like the rest of us farmers love good gin!

Concept | Art Direction | Package Design

Won a Drum Roses bronze for direct mail.