CAMFED

CAMFED are and African based charity who educate vulnerable girls and young women all over the continent. They use the power of education within business, climate and health to name a few. This education provides strong sustainable changes for women and the generations who follow.

The job: To celebrate the amazing work CAMFED do we were asked to create a short video/ad for International Women’s Day which celebrates the women and the positive effect CAMFED have in communities.

working with CAMFED we created the concept of ‘I am, we are, are you? – this formed the creative thread that runs through this empowering video that demonstrates the impact these game changing women have.

Results: The video was widely shared and engaged with across social media. 41 partners and 12 influencers, with nearly 37k views on Instagram alone created an overall campaign reach of at least 420k.

Concept | Art Direction | Illustrations | Storyboard