Taylor & Francis USA

A brand awareness campaign highlighting the ‘Great things’ that happen when you publish Open Access.

Taylor & Francis are one of the leading academic publishers in the UK. They wanted to increase brand awareness in the US, and publicise their Open Access mission.

The ‘Great Things Happen When You’re Open’ concept is to highlight the great things that come from Open Access research, from climate innovations, research into the brain, bee colony loss and more. The campaign delivered over 5.5 million impressions to target audiences across all channels and an exceptional 84% programmatic video ad completion rate.

Won the Bronze in the B2B category at the Creativepool awards 2023 🎉

Concept | Art Direction | Storyboard | Headlines

Campaign showreel demonstrating the breadth and success

Suite of ads