Treatt x BrewDog

Treatt develops natural extracts for the food, beverage and fragrance industries. To get on the radar of BrewDog they needed something bold.

Inspired by BrewDog’s rebellious spirit, we formed a punk band called The Treatt, wrote an original track and dubbed it to cassette.

Phase 1
Retro Walkmans delivered to key decision-makers

Phase 2
Cassettes dropped 3 days later

Phase 3
Follow-up emails sparked the conversation

A disruptive campaign that cut through the noise…and got Treatt heard.

Concept | Art Direction – visual and audio