Virgin Mobile Valentines Mailer

A valentines-themed promotional campaign for Virgin Media Mobile bundles. Seasonal events allow the brand to piggyback on the celebration of a globally recognised occasion, providing an instantly recognisable visual theme and tone of voice that can be creatively tweaked to promote the brand.

The idea was to create a heart by die-cutting the plectrum roundel and laying it over the flare graphic, both elements are from the Virgin Media guidelines.

Concept | Art Direction | Copywriting | Design

NFC loaded digital 6 sheet – Flare animates behind a plectrum shape and eventually stops and forms a heart.