{"id":1724,"date":"2022-02-11T11:25:11","date_gmt":"2022-02-11T11:25:11","guid":{"rendered":"http:\/\/www.mljd.co.uk\/?post_type=phort_post&#038;p=1724"},"modified":"2022-03-16T18:46:59","modified_gmt":"2022-03-16T18:46:59","slug":"virgin-media-valentines-mailer","status":"publish","type":"phort_post","link":"http:\/\/www.mljd.co.uk\/?phort_post=virgin-media-valentines-mailer","title":{"rendered":"Virgin Mobile Valentines Mailer"},"content":{"rendered":"<p class=\"fonts-plugin-block \" style=\"font-family: Nunito;font-weight: 300;font-size: 17px;line-height: 1.5;color: #333\">A valentines-themed promotional campaign for Virgin Media Mobile bundles. Seasonal events allow the brand to piggyback on the celebration of a globally recognised occasion, providing an instantly recognisable visual theme and tone of voice that can be creatively tweaked to promote the brand.<br><br>The idea was to create a heart by die-cutting the plectrum roundel and laying it over the flare graphic, both elements are from the Virgin Media guidelines.<\/p>\n\n<p class=\"fonts-plugin-block \" style=\"font-family: Nunito;font-weight: 300;font-size: 11px;line-height: 1.5;color: #333\"><br>Concept | Art Direction | Copywriting | Design<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-cover_v1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-cover_v1-1024x681.png\" alt=\"\" class=\"wp-image-1820\" srcset=\"http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-cover_v1-1024x681.png 1024w, http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-cover_v1-300x199.png 300w, http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-cover_v1-768x511.png 768w, http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-cover_v1.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption> <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-spread_v1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-spread_v1-1024x681.png\" alt=\"\" class=\"wp-image-1822\" srcset=\"http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-spread_v1-1024x681.png 1024w, http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-spread_v1-300x199.png 300w, http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-spread_v1-768x511.png 768w, http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/VM-spread_v1.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption> <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/digi-ad.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/digi-ad-1024x681.png\" alt=\"\" class=\"wp-image-1823\" srcset=\"http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/digi-ad-1024x681.png 1024w, http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/digi-ad-300x199.png 300w, http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/digi-ad-768x511.png 768w, http:\/\/www.mljd.co.uk\/wp-content\/uploads\/2021\/05\/digi-ad.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<p class=\"fonts-plugin-block \" style=\"font-family: Nunito;font-weight: 300;font-size: 11px;line-height: 1.5;color: #555\"><br>NFC loaded digital 6 sheet &#8211; Flare animates behind a plectrum shape and eventually stops and forms a heart.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1819,"template":"","meta":[],"class_list":["post-1724","phort_post","type-phort_post","status-publish","has-post-thumbnail","hentry","has-thumbnail"],"_links":{"self":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/phort_post\/1724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/phort_post"}],"about":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/types\/phort_post"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/media\/1819"}],"wp:attachment":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}