{"id":1934,"date":"2020-09-16T18:19:49","date_gmt":"2020-09-16T18:19:49","guid":{"rendered":"http:\/\/www.mljd.co.uk\/?post_type=phort_post&p=1934"},"modified":"2023-05-28T17:55:43","modified_gmt":"2023-05-28T17:55:43","slug":"bayer","status":"publish","type":"phort_post","link":"http:\/\/www.mljd.co.uk\/?phort_post=bayer","title":{"rendered":"Bayer"},"content":{"rendered":"

The good news: the UK\u2019s leading fungicide for wheat is now approved for use in barley. The bad news: a sector cluttered with samey advertising and a competitor with a much bigger budget. How to stand out? By bucking conventions. This confident, distinctive campaign completely avoided predictable agricultural imagery and used imaginative media booking to grab growers\u2019 attention.

There was even scope to create a social media campaign for farmers to name a bottle of gin. Luckily, like the rest of us farmers love good gin!<\/p>\n\n

Concept | Art Direction | Package Design

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\"\"<\/a><\/figure>\n\n\n

Won a Drum Roses bronze for direct mail.<\/p>\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":1936,"template":"","meta":[],"class_list":["post-1934","phort_post","type-phort_post","status-publish","has-post-thumbnail","hentry","has-thumbnail"],"_links":{"self":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/phort_post\/1934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/phort_post"}],"about":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/types\/phort_post"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/media\/1936"}],"wp:attachment":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}