{"id":1992,"date":"2026-03-27T13:07:07","date_gmt":"2026-03-27T13:07:07","guid":{"rendered":"https:\/\/www.mljd.co.uk\/?post_type=phort_post&p=1992"},"modified":"2026-03-27T14:31:11","modified_gmt":"2026-03-27T14:31:11","slug":"treatt-x-brewdog","status":"publish","type":"phort_post","link":"http:\/\/www.mljd.co.uk\/?phort_post=treatt-x-brewdog","title":{"rendered":"Treatt x BrewDog"},"content":{"rendered":"\n

Treatt develops natural extracts for the food, beverage and fragrance industries. To get on the radar of BrewDog they needed something bold.<\/p>\n\n\n\n

Inspired by BrewDog\u2019s rebellious spirit, we formed a punk band called The Treatt<\/em>, wrote an original track and dubbed it to cassette.<\/p>\n\n\n\n

Phase 1<\/strong>
Retro Walkmans delivered to key decision-makers<\/p>\n\n\n\n

Phase 2<\/strong>
Cassettes dropped 3 days later<\/p>\n\n\n\n

Phase 3<\/strong>
Follow-up emails sparked the conversation<\/p>\n\n\n\n

A disruptive campaign that cut through the noise…and got Treatt heard.<\/p>\n\n\n\n

Concept | Art Direction – visual and audio<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Treatt develops natural extracts for the food, beverage and fragrance industries. To get on the radar of BrewDog they needed something bold. Inspired by BrewDog\u2019s rebellious spirit, we formed a punk band called The Treatt, wrote an original track and dubbed it to cassette. Phase 1Retro Walkmans delivered to key decision-makers Phase 2Cassettes dropped 3 […]<\/p>\n","protected":false},"featured_media":1999,"template":"","meta":[],"class_list":["post-1992","phort_post","type-phort_post","status-publish","has-post-thumbnail","hentry","has-thumbnail"],"_links":{"self":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/phort_post\/1992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/phort_post"}],"about":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/types\/phort_post"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=\/wp\/v2\/media\/1999"}],"wp:attachment":[{"href":"http:\/\/www.mljd.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}